Fighting Spam and Fraud
This course is currently unavailable pending updates from the W3C on The Privacy Sandbox.
In this course you’ll understand how fraud and spam negatively impact a variety of business and web users. We’ll briefly explore how the current solutions work and why they need to change. We will deep dive the cookieless solution implemented by Google and you will learn how to find the implementation in your own browser. Finally we’ll explore how industry today has (and has not) begun to use the new tool.
Curriculum
- 6 Sections
- 19 Lessons
- 4 Quizzes
- 8h Duration
Introduction
2 Lessons0 Quizzes
- Introduction
- Sources and Methodology
Spam and Fraud Today: Big Issues
5 Lessons1 Quiz
- Why are spam and fraud issues big issues today?
- How are they fought today?
- reCAPTCHA
- Cloudflare
- Ad Fraud in Advertising
- Quiz: Spam and Fraud Today: Big Issues
The issues with today's technology
4 Lessons1 Quiz
- Privacy and Fingerprinting
- User Trust
- Accuracy and Effectiveness
- User Experience
- Quiz: The issues with today's technology
Cookieless Solutions
5 Lessons1 Quiz
- UID2: Overview
- UID2: Use Cases and Outcomes
- Privacy Sandbox Private State Tokens: Overview
- Privacy Sandbox Private State Tokens: Use Cases and Outcomes
- A Summary of Solutions
- Quiz: Cookieless Solutions
In the Industry Today
3 Lessons0 Quizzes
- How are websites using new technologies today?
- Why is adoption not visible to users?
- Theorized future use cases
Master Test: Fighting Spam and Fraud
0 Lessons1 Quiz
- Final Test
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