Targeting Users with Cookieless
This course is currently unavailable pending updates from the W3C on The Privacy Sandbox.
- For nontechnical and technical users in the programmatic space
- Focused on display, video, and native in the desktop and mobile web
- Explores new user acquisition through audience and contextual targeting
- Explores standard and dynamic retargeting
- Learn how targeting users will change in the cookieless world
- Review the pros and cons of different industry approaches to replacing the third party cookie
- Deep Dive the solutions: UID2.0, ID5, Protected Audience API, Topics API, and Seller Defined Audiences
- Prepare your technology for the coming changes
Curriculum
- 4 Sections
- 10 Lessons
- 2 Quizzes
- 0m Duration
Introduction
2 Lessons0 Quizzes
- Introduction
- Sources and Methodology
How Users Are Being Targeted Today
4 Lessons1 Quiz
- A very basic overview of third party cookies
- Third Party Audiences
- Contextual Targeting
- Retargeting
- Quiz: How Users Are Being Targeted Today
What is Driving the Industry to Change
3 Lessons1 Quiz
- Government Oversight
- Self Policing
- Cookieless Goals
- Quiz: What is Driving the Industry to Change
Cold War
1 Lesson0 Quizzes
- Context and Players
Related Courses
Understand Cookieless in 1 Hour
- Learn why cookies are being depracated
- Understand the new cookieless solutions
- Download a concise, one page reference sheet to use on client calls
1h
2
55
11
Fighting Spam and Fraud
- This course is not open for registration
- Learn how to prevent ad fraud and spam
- Deep Dive: Private State Tokens
8h
0
0
19