Understand Cookieless in 1 Hour
This course is meant for nontechnical and technical users who are aware that cookieless is coming, but need a solid overview and understanding of what that actually means. If you work in the programmatic industry you need to understand cookieless very soon.
The core technology underlying programmatic advertising is changing in 2024. This 1 hour micro course enables you to confidently speak to clients and coworkers about what cookieless means, why its critical the industry changes, how it impacts your business, and understand the two competing cookieless solutions.
Included with the course is a downloadable, easy to use reference doc to keep on hand and share with teammates - it outlines everything you need to know and answers questions your clients and partners will ask.
Curriculum
- 4 Sections
- 11 Lessons
- 0 Quizzes
- 1h Duration
Understanding the Industry and Context
- Introduction
- What are Cookies?
- Why the Industry is Changing
- Timeline
Understanding Cookieless
- The Companies and Organizations Involved
- The Privacy Sandbox
- UID 2.0
- Impacts on the Industry
What the Future Holds
- Current Cookieless Testing
- Conclusions and Takeaways
Downloadable Reference Sheet
- Downloadable Reference Sheet
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